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商品編號： 9-899-003 出版日期： 1998/10/22 作者姓名： Sahlman, William A.;Katz, Laurence E. 商品類別： Entrepreneurship 商品規格： 32p 再版日期： 1999/08/03 地域： Washington 產業： Retail trade;E-commerce 個案年度： 1997 - 1997
商品敘述：
Amazon.com, an early pioneer in electronic commerce, prepares its initial public offering in the face of turbulent market conditions. Joy Covey, Amazon.com''s CFO and the case protagonist, discusses the risks and opportunities of going public and the nature of electronic commerce business models in comparison to traditional land-based retail models. This case presents an opportunity to discuss the public offering process and the inter-relationship between a young company''s financing strategy and business strategy.
涵蓋領域：
Entrepreneurial finance;IPO;Business models;Internet
相關資料：
Case Teaching Note, (5-802-122), 13p, by William A. Sahlman
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